Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Cheer responsibility! Nigerian varsity finds relevance amidst viral outbreak

In fulfilling the University’s commitment of complementing the effort of the Government to stem the spread of pandemic COVID-19 disease in the State, Nigeria...

To survive post-COVID-19, develop multiple versions of your future – McKinsey advises business

Most likely, post COVID-19, processes will change, terms will be tweaked, consumer habits will undergo a transformation; but how prepared are you? Planning how your...

#StaySafe: Infinix Mobile introduces virtual assistance

PRESS RELEASE - In response to the rising spread of the Coronavirus, smartphone maker Infinix Mobile launches a website to allow citizens...

Academia invokes enterprise-spirit as Osun Varsity proffers tech solution to COVID-19

The COVID-19 pandemic has drawn the attention of academia and researchers in Nigeria. The management of Osun State University, in conjunction with some specialists...

The COVID-19 offshoot: Three (3) ways to manage changes in a swift, transformative business environment

The COVID-19 enforced lockdown is psychologically transformative. It is changing global understanding of what change truly means. Firmly put, change can happen at anytime....

COVID-19 and the new normal: How business organizations can adapt

New realities await work and daily living after the lockdown. Apparently a health crisis is fast turning into a financial crisis for many consumers,...
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