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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Opportunities rising in the Health sector: businesses to benefit from N120 billion COVID-19 relief fund

Health-related businesses are expected to keep running and turning in revenues despite the lockdown. The Central Bank of Nigeria (CBN) announced N120 billion Relief...

$100,000 on the cards for tech savvy, innovative entrepreneurs at the African Impact Challenge

PRESS RELEASE - The goal of the African Impact Challenge is to enable sustainable development locally across the continent, by investing...

The COVID-19 offshoot: Three (3) ways to manage changes in a swift, transformative business environment

The COVID-19 enforced lockdown is psychologically transformative. It is changing global understanding of what change truly means. Firmly put, change can happen at anytime....

Nigeria gets relief amid lockdown as World Bank suspends loan repayment

Nigeria which has received $11.5 billion credit from the World Bank so far this year is among several countries asked to withhold debt payments...

COVID-19 and the new normal: How business organizations can adapt

New realities await work and daily living after the lockdown. Apparently a health crisis is fast turning into a financial crisis for many consumers,...

Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...
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