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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...

The only way to get things done quick, swiftly is to build a 2-pizza team – Jeff Bezos, Amazon founder

In the current disruption-led market, bureaucratic approach to business decisions can bring down an organization in no time. Therefore maintaining relevance, or sustaining meaningful...

CBN’s N50 billion facility to help SMEs hit by COVID-19: See the guidelines released by the apex bank

In the light of the ongoing lockdown and disruption to business activities, the Central Bank of Nigeria (CBN) is about to help small businesses...

PiggyVest hits a new milestone with Achievers’ Awards

PiggyVest , a fintech platform that services over 350, 000 clients, will be honoured with the Lord's Achievers' Award for its contribution to...

Two (2) ways to get buy-in for your idea

If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Capricorn Digital’s Baxi platform seeks to make processing payment easier for entrepreneurs

PRESS RELEASE - Capricorn Digital is one of those players who through its platform Baxi, gives users access to a broad range...
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