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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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Six (6) crisis management tips that will help your business emerge stronger when hit

Big and small businesses, even every mature person, hit crisis sometimes during their life-cycle. It is like piloting an aircraft on a cloudy day;...

BOI targets support for more small businesses; raises 1 billion Euro to offer low interest facilities

The Bank of Industry (BOI) is set to boost productivity of local industries by expanding its capacity to support small scale businesses. The...

Microsoft makes its Teams software solution available to help SMEs beat the lockdown

Leading software solution provider, Microsoft, is calling on Small and Medium-sized Businesses (SMBs) to pivot to the Microsoft Teams software in order to continue...

Real estate business: Low interest rate means this is the best time to build – Olusegun Ajanlekoko, Pres., CASLE

As economic activities grind to a halt world wide, and government are being put under deeper strain to offer stimulus packages, the President of...

Organized response to COVID-19: McKinsey teaches organizations how to build a network of teams

Giant consulting firm, McKinsey, says the COVID-19 outbreak possesses some characteristics of a 'landscape scale' crisis. It describes that as an unexpected chain of...

Productivity: FiberOne extends services to Lekki, boosts broadband access for businesses and homes

Fiber optic internet connectivity has become essential in meeting the demands of today's IoT-driven environment. For this reason FiberOne Broadband this month has ...
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