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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Capricorn Digital’s Baxi platform seeks to make processing payment easier for entrepreneurs

PRESS RELEASE - Capricorn Digital is one of those players who through its platform Baxi, gives users access to a broad range...

Six (6) crisis management tips that will help your business emerge stronger when hit

Big and small businesses, even every mature person, hit crisis sometimes during their life-cycle. It is like piloting an aircraft on a cloudy day;...

BOI targets support for more small businesses; raises 1 billion Euro to offer low interest facilities

The Bank of Industry (BOI) is set to boost productivity of local industries by expanding its capacity to support small scale businesses. The...

Microsoft makes its Teams software solution available to help SMEs beat the lockdown

Leading software solution provider, Microsoft, is calling on Small and Medium-sized Businesses (SMBs) to pivot to the Microsoft Teams software in order to continue...

Real estate business: Low interest rate means this is the best time to build – Olusegun Ajanlekoko, Pres., CASLE

As economic activities grind to a halt world wide, and government are being put under deeper strain to offer stimulus packages, the President of...

Organized response to COVID-19: McKinsey teaches organizations how to build a network of teams

Giant consulting firm, McKinsey, says the COVID-19 outbreak possesses some characteristics of a 'landscape scale' crisis. It describes that as an unexpected chain of...
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