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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...

US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...
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Meet Anirudh A Damani: Gearing Up to Invest In 100 African

ByNayantara Jha | May 23, 2023Young, well-travelled and with a keen eye for numbers, Anirudh A Damani, Director of Artha India Ventures, is going...

Access to human capital, affordable running capital key to thriving in business – Wole Shenbanjo, CEO, Shenbee Travels

Mr Wole Shenbanjo is the Chief Executive Officer of Shenbee Travels Limited, one of Nigeria’s fast-rising Travel and Tour agencies. Located in Ikoyi, Lagos,...

Rise in investment capital, hope for African entrepreneurs – Femi Taiwo, CEO, TERAWORK

The rising interest in Africa's potential has been further fueled by visits from prominent figures from the United States, China, France, Russia, and other...

How to lower supply chain risks

Supply chain glitches along the value can lower businesses' productivity levels. In 2020 the volume of out-of-stock products as a result of supply chain...

Olam Agri deepens investment in women’s economic empowerment, launches baking academy in Kano

Olam Agri in Nigeria, a leading agribusiness in food, feed, and fibre, on Wednesday, February 15, 2023, launched a baking academy to train and...

Marketing strategy: How to gain customers trust – Fidelis Egbochie, CEO, Fidossi wines and spirits

Customer trust is the major driver of business growth. Without trusting your product on key purchase criteria, consumers are not likely to make recurrent...
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