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Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and very good brands. Sitting up...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Rise in investment capital, hope for African entrepreneurs – Femi Taiwo, CEO, TERAWORK

The rising interest in Africa's potential has been further fueled by visits from prominent figures from the United States, China, France, Russia, and other...

How to lower supply chain risks

Supply chain glitches along the value can lower businesses' productivity levels. In 2020 the volume of out-of-stock products as a result of supply chain...

Olam Agri deepens investment in women’s economic empowerment, launches baking academy in Kano

Olam Agri in Nigeria, a leading agribusiness in food, feed, and fibre, on Wednesday, February 15, 2023, launched a baking academy to train and...

Marketing strategy: How to gain customers trust – Fidelis Egbochie, CEO, Fidossi wines and spirits

Customer trust is the major driver of business growth. Without trusting your product on key purchase criteria, consumers are not likely to make recurrent...

Outspan reaffirms commitment to dairy sector, renews MoU with Kano Dairy

Outspan Nigeria Limited, a subsidiary of ofi (olam food ingredients) has reaffirmed its commitment to the dairy sector through scaled investment in backward integration...

Global recession warning as World Bank cuts economic forecast

The global economy is "perilously close to falling into recession", according to the latest forecast from the World Bank. It expects the world economy to...
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