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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will thrive sustainably. Amazingly, many companies...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
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Four ways to overcome common digital transformation challenges – Tjaart Malan, Head of Cloud Success Services Africa at SAP

JOHANNESBURG, South Africa, 01 November 2022 -/African Media Agency(AMA)/- For many organisations, the last few years have been the most disruptive in living memory....

Olam Agri launches education grant in Nigeria

Abuja, Nigeria – Olam Agri, a leading agribusiness in food, feed, and fibre and an operating group of Olam Group, has inaugurated The Seeds...

Drive up revenue: Three ways (3) to retain customers

A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...

Nigeria’s business environment needs improvement despite improved EoDB ranking

Nigeria may have attained its best ease of doing business (EoDB) ranking since 2015; the frontline experience of businesses still falls well below acceptable...

Kano provides a larger market for milk consumption – Abdullahi, Chairman, Kano Dairy

Powered by a public-private partnership (PPP) strategy, the dairy industry is thriving in Kano State. A partnership between the Kano Dairy Cooperative Union and...

How engaging experts as influencers can boost sales

Businesses utilize influencer marketing as a tool for broadening product awareness as well as driving sales. However, it is important to be strategic when...
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