Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
Lagos, Nigeria, January 11, 2022: Absa, a pan-Africa financial institution, has reiterated its commitment to driving trade financing across Africa by providing digital solutions...
By Michelle Knowles and Oladapo Adeigbe
Access to finance remains one of the single biggest constraints for small and medium-sized businesses on the African continent....
Business success is built on a continuous expansion of the sales pipeline to achieve incremental returns on marketing efforts. This profit growth mindset is...
For instance, infrastructural development is a strong factor in determining the categorization of countries as developed, developing, or underdeveloped. The United States, Germany, France,...