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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Nigerian business launches innovative Whatsapp BOT for shoppers, Facebook releases ‘Snap-and-Shop’ feature

Truly, crisis births new opportunities that can be taken only by smart entrepreneurs given to innovation. A Nigerian business known as 'E Dey Shop'...

Heritage Bank set to disburse N100 billion FG loans

Heritage Bank has been selected as one of the participating financial institutions (PFIs) to channel the N100 billion loan promised by the Federal...

Expert calls for ‘startup acts’ to stimulate growth across Africa

Adedana Ashebir, the regional manager for Village Capital, a firm that provides support for start-ups across Africa, has called for countries on the continent...

Global crises have a way of birthing innovation and new industries – Ratan Tata, 82 year-old, chairman Emeritus of Tata

The present hardship brought upon global businesses by the COVID-19 pandemic will birth new opportunities for smart entrepreneurs. Ratan Tata, the 82 year-old Chairman...

FCMB deploys resource platform to help Nigerian entrepreneurs

First City Monument Bank (FCMB) is about to uplift Nigerian budding entrepreneurs. The bank's latest effort is an initiative tagged, “Top-5-In-5”, a digital video...

Business travelers get relief as High Court condemns collection of import duty on personal goods

The Nigerian Customs Service (NSC) will henceforth have to tender cogent and verifiable evidence that goods found in travelers baggage are meant for sale...
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