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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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We ‘re focused on tackling access to finance for SMEs through digitisation – Absa

Lagos, Nigeria, January 11, 2022: Absa, a pan-Africa financial institution, has reiterated its commitment to driving trade financing across Africa by providing digital solutions...

Digitisation Is Key to Tackling Access to Finance for SMEs

By Michelle Knowles and Oladapo Adeigbe Access to finance remains one of the single biggest constraints for small and medium-sized businesses on the African continent....

How to expand your business sales funnel through market situation analysis – Batholomew Egbochie, the Group MD of ATCO Group and CEO of ATCO...

Business success is built on a continuous expansion of the sales pipeline to achieve incremental returns on marketing efforts. This profit growth mindset is...

Resetting Africa Includes Bridging the Infrastructural gaps – by Absa

For instance, infrastructural development is a strong factor in determining the categorization of countries as developed, developing, or underdeveloped. The United States, Germany, France,...

How to Shift Your Mindset for Serious Success – Krista MaShore

Regardless of how skilled you may be or how awesome a product or service is, it's your mindset that will make or break a...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to set up their own cola company, but there was a catch - they had no...
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