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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Business opportunities in the health tech space worth considering…

Increasing health issues and widespread adoption of technology have given rise to fresh opportunities in the healthcare sector. The health sector is expected to...

Great time in view for Nigeria wheat value chain – CFM

The escalating global population calls for an innovative approach to food production and farming practices. When these two critical areas of agriculture are addressed,...

We ‘re focused on tackling access to finance for SMEs through digitisation – Absa

Lagos, Nigeria, January 11, 2022: Absa, a pan-Africa financial institution, has reiterated its commitment to driving trade financing across Africa by providing digital solutions...

Digitisation Is Key to Tackling Access to Finance for SMEs

By Michelle Knowles and Oladapo Adeigbe Access to finance remains one of the single biggest constraints for small and medium-sized businesses on the African continent....

How to expand your business sales funnel through market situation analysis – Batholomew Egbochie, the Group MD of ATCO Group and CEO of ATCO...

Business success is built on a continuous expansion of the sales pipeline to achieve incremental returns on marketing efforts. This profit growth mindset is...

Resetting Africa Includes Bridging the Infrastructural gaps – by Absa

For instance, infrastructural development is a strong factor in determining the categorization of countries as developed, developing, or underdeveloped. The United States, Germany, France,...
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