Product

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Lockdown economic impact: Airline industry one of the hardest hit

Total capacity for international and domestic flights has fallen by more than 70%, reported Bloomberg. It does mean that capacity stands currently at quarter...

Farming and farm equipment rental are growth areas to invest

This 9 months old Startup is now the largest farm equipment rental service in Nigeria. From a humble beginning of just a few tractors...

Experiencing slow internet access? Damaged underwater cables are the cause

Mobile telecommunications network provider, MTN, has been sending text messages to subscribers apologizing for 'slow data speeds and difficulty with accessing the internet'. Being...

Market Opportunity: ‘Nigeria has a demography to die for’ – Folasope Aiyesimoju, CEO, UAC

Citing an expanding population consisting mostly young people, the Chief Executive Officer of food conglomerate, UAC, Folasope Aiyesimoju, highlighted the attractive market opportunity that...

Support for Windows 7 is nearing the end, says Microsoft

One of the leading enterprise work tools and software, Windows 7, will run its course on January 14. With that Microsoft brings to an...

Only a third of PCs shipped to Africa carry genuine software – Microsoft

Microsoft, a giant software-maker, is embarking on a continent-wide programme to tackle the growing piracy of its products. The programme tagged 'Windows PC Affordability...
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