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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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Servicore and Flat Stan innovate to enhance emergency management skills among kids

Development service provider, Servicore Nigeria Limited, has entered into partnership with UK-based Flat Stan First Aid Limited to boost emergency management in the country....

3 ways to sustain your ‘hustle’ through micro-marketing

Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....

How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her

Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...

Agro-preneurs set for a windfall as firms source raw materials locally

Entrepreneurs engaged in agro-business are set for a windfall as brewers and other manufacturers in Nigeria source local raw materials as alternative to the...

GTBank Fashion Weekend: Searching for where to stock up your wardrobe, and learn new hustle?

In November, precisely 9th and 10th, GTBank will be showcasing a host of new clothing designs from talented African fashion designers. The fair and...

Any business that is not leveraging technology is at a great disadvantage – Wole Shenbanjo

Wole Shenbanjo is the Chief Executive Officer (CEO) of ShenbeeTravels, a travel and tourism agency, located in Ikoyi area of Lagos.With experience in investment banking, enterprise...
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