In business school, I was made to believe that strategy is everything—that if you have an ironclad strategy, you’re bound to succeed.
But when I started running my own business,...
The buzz around artificial intelligence is undeniable. It's revolutionizing industries, automating tasks and promising unprecedented growth. As an entrepreneur, you've...
“Competition is intense”.
“The economy is bad”. “Sales outlook isn’t encouraging”. “My clients don’t even
care anymore”. You hear all kinds of things but you can...
Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....
Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...
Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...