Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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Selling your product or services successfully boils down to your ability to make people commit to you – Robert Adams, sales expert

Everyone is selling something. Therefore, selling is the greatest profession on earth. Acquiring or learning selling skills is a prerequisite for wealth. In this...

How to avoid making tenacious enemies at the place of work

You may not always determine how people treat you but you sure can shape people’s thought patterns towards you. What that requires is consciously managing your...

The new rule of networking: Make friends, not contacts

Your network is your net-worth. But where there is no real mind connection between the protagonist and the other people in the...

New realities always demand new attitudes: How businesses Can learn from Mugabe and Uber ’17 crises

Reality is always in flux. Can you recall how you survived 10-15 years ago, when you had no mobile phones or a means of internet connectivity?...

4 market growth strategies that will put your business on the path to big wins

Continuous growth is critical to sustaining market presence. However, threat to business sustenance, if you like, call it business continuity, is real. But it...

2 Strategies for retaining customers in the 21st century

The 21st first century customers are spoilt for choice. The only way to keep them is to constantly excite them and innovate. That is...
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