Strategy

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
spot_img

Business Growth: When looking to non-customers really makes sense!

Growth most times comes from any place but your comfort zones. You will be surprised so many people want to buy from your store,...

Participatory partnership: How to make your partners the womb that incubate your ideas

If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Real Estate: RevolutionPlus organises Walk to drive awareness for yuletide promo

Real estate firm, RevolutionPlus is going on a 'Walk' to drive wider participation in its Christmas promo and celebrate years of stellar service...

Selling: How to link up with your prospects

Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...

How to put together an attractive visibility plan for your business

Visibility is key to growing market shares. Without possessing sufficient visibility, no product, service or business can retain consumers consciousness for long. Consumers’ minds...

Inability of SMEs to put together structure and bankable business plans make banks withhold credit – Tony Okpanachi, Development Bank’s chief

The Development Bank of Nigeria (DBN),an institution saddled with channeling resources to aid small businesses, has highlighted the key reasons commercial banks in the...
spot_img