Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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4 market growth strategies that will put your business on the path to big wins

Continuous growth is critical to sustaining market presence. However, threat to business sustenance, if you like, call it business continuity, is real. But it...

2 Strategies for retaining customers in the 21st century

The 21st first century customers are spoilt for choice. The only way to keep them is to constantly excite them and innovate. That is...

MAD: The 3 best approaches to deploy when prospecting for customers

Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...

Strategies for removing the greatest block to sales growth

“Competition is intense”. “The economy is bad”. “Sales outlook isn’t encouraging”. “My clients don’t even care anymore”. You hear all kinds of things but you can...

3 ways to sustain your ‘hustle’ through micro-marketing

Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....

Podcast: Another 21st Century marketing Tool?

One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...
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