Strategy

Four (4) strategies for overcoming growth challenges mature market

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth. They want sales to appreciate every quarter. Well, that is what...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Selling: How to link up with your prospects

Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...

How to put together an attractive visibility plan for your business

Visibility is key to growing market shares. Without possessing sufficient visibility, no product, service or business can retain consumers consciousness for long. Consumers’ minds...

Inability of SMEs to put together structure and bankable business plans make banks withhold credit – Tony Okpanachi, Development Bank’s chief

The Development Bank of Nigeria (DBN),an institution saddled with channeling resources to aid small businesses, has highlighted the key reasons commercial banks in the...

Selling your product or services successfully boils down to your ability to make people commit to you – Robert Adams, sales expert

Everyone is selling something. Therefore, selling is the greatest profession on earth. Acquiring or learning selling skills is a prerequisite for wealth. In this...

How to avoid making tenacious enemies at the place of work

You may not always determine how people treat you but you sure can shape people’s thought patterns towards you. What that requires is consciously managing your...

The new rule of networking: Make friends, not contacts

Your network is your net-worth. But where there is no real mind connection between the protagonist and the other people in the...
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