Strategy

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit about the fundamental nature of the market. That slang’s usefulness is...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
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The loyalty economy: When customers leave, you have to replace them – Jack Brennan, Chairman Emeritus, Vanguard Group

Any business that seeks to fulfill its growth potential must learn how to keep customers. This is because continuous customer defection hurts the long...

The way we think shapes our realities – Oprah Winfrey, American talk show host

Media Executive, Oprah Winfrey,shared her story with Larry King on CNN. She spoke glowingly about how she learnt early in life to stay positive...

See the 7 traits Harvard says most entrepreneurs share

If we do not have people who take risks and create jobs, the society will suffer, humanity will also lose touch with creation. But...

Africa is blessed with resources but its future lies in people – Hanan Morsy, Director at AfDB

How well Africa develops its workforce will determine how soon it eradicates poverty and takes its place among top economies. That was the submission...

Growth mindset: Admit you ‘re wrong from the outset, work hard to find the answer – Elon Musk advises entrepreneurs

The CEO of electric car manufacturer, Tesla, and space outfit, SpaceX, seems to have it all, but going by his admonition during a conference...

As consumers say they value what users say about products, PWC advices businesses to look beyond ROI

In its last global market report, global consulting firm, PWC, advised businesses to put more effort into improving how consumers interact with products and...
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