Strategy

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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World Quality Alliance preaches total quality Management as strategic tool for gaining market share

Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...

WeWork and Adam Neumann: Is this a business Lesson on the dos and don’ts of leading as CEO?

In one month, coworking space company, WeWork, cut its valuation down from $47 billion to $10 billion. It also removed its eccentric Chief Executive...

Any business that is not leveraging technology is at a great disadvantage – Wole Shenbanjo

Wole Shenbanjo is the Chief Executive Officer (CEO) of ShenbeeTravels, a travel and tourism agency, located in Ikoyi area of Lagos.With experience in investment banking, enterprise...

Nigeria is filled with business opportunities for those with smart analytical mindset – Dr. Biodun Adedipe, topmost economist

Foremost economist and management consultant, Dr. 'Biodun Adedipe, said, this evening, that the Nigerian business landscape is loaded with opportunities begging to be taken....

Can you guess where the next opportunity for market growth lies?

Business managers, including successful SMEs, will have to learn to create new categories to see further growth in an ever fragmenting and saturated market....

Here Are the Steps to Follow If Your Org Hits a Crisis that Put Its Reputation at Stake…

Big and small businesses or organisations, even every mature person, hit crisis sometimes in their lifecycle. It is like piloting an aircraft; you...
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