How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her
Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...
World Quality Alliance preaches total quality Management as strategic tool for gaining market share
Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...
WeWork and Adam Neumann: Is this a business Lesson on the dos and don’ts of leading as CEO?
In one month, coworking space company, WeWork, cut its valuation down from $47 billion to $10 billion. It also removed its eccentric Chief Executive...
Any business that is not leveraging technology is at a great disadvantage – Wole Shenbanjo
Wole Shenbanjo is the Chief Executive
Officer (CEO) of ShenbeeTravels, a travel and tourism agency, located in Ikoyi
area of Lagos.With experience in investment banking, enterprise...
Nigeria is filled with business opportunities for those with smart analytical mindset – Dr. Biodun Adedipe, topmost economist
Foremost economist and management consultant, Dr. 'Biodun Adedipe, said, this evening, that the Nigerian business landscape is loaded with opportunities begging to be taken....
Can you guess where the next opportunity for market growth lies?
Business managers, including successful SMEs, will have to learn to create new categories to see further growth in an ever fragmenting and saturated market....
