Strategy

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Any business that is not leveraging technology is at a great disadvantage – Wole Shenbanjo

Wole Shenbanjo is the Chief Executive Officer (CEO) of ShenbeeTravels, a travel and tourism agency, located in Ikoyi area of Lagos.With experience in investment banking, enterprise...

Nigeria is filled with business opportunities for those with smart analytical mindset – Dr. Biodun Adedipe, topmost economist

Foremost economist and management consultant, Dr. 'Biodun Adedipe, said, this evening, that the Nigerian business landscape is loaded with opportunities begging to be taken....

Can you guess where the next opportunity for market growth lies?

Business managers, including successful SMEs, will have to learn to create new categories to see further growth in an ever fragmenting and saturated market....

Here Are the Steps to Follow If Your Org Hits a Crisis that Put Its Reputation at Stake…

Big and small businesses or organisations, even every mature person, hit crisis sometimes in their lifecycle. It is like piloting an aircraft; you...

“Focus on your end goal, you will discover things as you move on”, Awosika, Chairman BoD, First Bank

The Chairman, Board of Directors, First Bank of Nigeria (FBN), Ibukun Awosika, has urged the younger generation to embrace entrepreneurship and maintain focus.Speaking...

Customer Service Week: Do you have a service recovery framework to pacify dissatisfied customers?

When a customer turns his or her back on you, it is not the immediate transaction of a few Naira that is at stake....
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