Strategy

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally, a soccer coach will tell...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Can you guess where the next opportunity for market growth lies?

Business managers, including successful SMEs, will have to learn to create new categories to see further growth in an ever fragmenting and saturated market....

Here Are the Steps to Follow If Your Org Hits a Crisis that Put Its Reputation at Stake…

Big and small businesses or organisations, even every mature person, hit crisis sometimes in their lifecycle. It is like piloting an aircraft; you...

“Focus on your end goal, you will discover things as you move on”, Awosika, Chairman BoD, First Bank

The Chairman, Board of Directors, First Bank of Nigeria (FBN), Ibukun Awosika, has urged the younger generation to embrace entrepreneurship and maintain focus.Speaking...

Customer Service Week: Do you have a service recovery framework to pacify dissatisfied customers?

When a customer turns his or her back on you, it is not the immediate transaction of a few Naira that is at stake....

“To succeed in present business environment, think like a revolutionary ” – Author and serial entrepreneur, David McCourt

David McCourt, an Irish-American entrepreneur, has charged entrepreneurs to rethink their current approach to business. He says the 21st century business landscape is...

Before You Take the Plunge: Here Is How to Identify Bad Business Ideas

It is said that nearly 2/3 of starts-up fold up within the first 5 years. That is depressive enough for the young people bristling...
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