Strategy

Four (4) strategies for overcoming growth challenges mature market

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth. They want sales to appreciate every quarter. Well, that is what...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Before You Take the Plunge: Here Is How to Identify Bad Business Ideas

It is said that nearly 2/3 of starts-up fold up within the first 5 years. That is depressive enough for the young people bristling...
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