Strategy

Planning for 2026, three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would have changed. You can’t wait till then to start planning how...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Three [3] factors that will determine your success in negotiation encounters

Herb Cohen, a North American professional negotiator, said the real world is a ‘giant negotiating table’. Well, it seems that table contains a single...

Price, convenience, and safety, are the new competitive advantage

Going forward, consumers will prioritize their wallet and health more than anything else. As a result, price, convenience, #staysafe will form the click ‘buttons’...

Pandemic panic: Five (5) ways business decisions not matched with principle will affect employees’ confidence

The success of every business is determined by how well decisions made by those entrusted to lead the business tally with the material, human...

Three (3) ways to gain market advantage in this present economy

Current consumers think deeply before making purchase decisions. They make purchase choices based on the balance between value they expect to derive and the...

Seven (7) ways you can become indispensable to your client – Maria Thimothy, Snr Consultant at OneIMS

Clients comprise buyers of products and services. They are instrumental to sustaining businesses that demand one-to-one interaction, largely a dominant feature of Business-to-Business (B2B)...

Four (4) ways to build a business brand that target audience can’t ignore

Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...
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