Three (3) steps to sustaining your business in a fast-changing economy
Renewal and innovation are key drivers of competitiveness in the fast-changing 21st century economy. Given rapid changes in consumer tastes, technology, and the competitive...
Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups
Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...
Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap
Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
60% of people now discover favourite brands online – Google survey
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
Five [5] key motivations presently driving consumers decision
Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...
‘Lay-off a loser’s way out’, Carey Smith, Big Ass Fans founder, tells businesses
Lay-off is one of the first recourse for businesses during recession. But one notable founder thinks it is not worth it. During a virtual...
