The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would have changed. You can’t wait till then to start planning how...
Herb Cohen, a North American professional negotiator, said the real world is a ‘giant negotiating table’. Well, it seems that table contains a single...
Going forward, consumers will prioritize their wallet and health more than anything else. As a result, price, convenience, #staysafe will form the click ‘buttons’...
Current consumers think deeply before making purchase decisions. They make purchase choices based on the balance between value they expect to derive and the...
Clients comprise buyers of products and services. They are instrumental to sustaining businesses that demand one-to-one interaction, largely a dominant feature of Business-to-Business (B2B)...
Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...