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Four (4) strategies for overcoming growth challenges mature market

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth. They want sales to appreciate every quarter. Well, that is what...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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High prospect for real estate investment in Nigeria – Bartholomew Egbochie, CEO, ATCO Homes

Lagos, Oct 4, 2023 - The Nigeria real estate sector provides ample investment opportunities. According Bartholomew Egbochie, the Chief Executive Officer (CEO) of ATCO...

ATCO Homes bags top real estate awards

ATCO Homes, a top Nigerian real estate company, has been recognised for its excellent performance in the real estate sector. The firm emerged as...

Want to build a successful product? Mingle, Empathize, Ideate, experiment

Article Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...

Crown flour mill draws Nigeria closer to wheat production self-sufficiency

Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...

Five (5) fundamental ways to build a successful brand

It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...

‘Mindstorming’: How to blaze your way to unusual market insights and solutions

It is ingrained among businesses to distil fresh market solutions from a convergence of ideas shared by a team. However, most people starting in...
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