It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield a market advantage.
Most of the...
Lagos, Oct 4, 2023 -
The Nigeria real estate sector provides ample investment opportunities. According Bartholomew Egbochie, the Chief Executive Officer (CEO) of ATCO...
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Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...
Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...
It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...