Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth. They want sales to appreciate every quarter. Well, that is what...
A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...
Article
Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...
Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...
Interview
Dotun Akolade, a digital payment expert, who is also an Associate Director at Opay, a top payment services firm, talks about the growth in...
It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...