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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Olam Agri has been commended for its sustained investment...

Five Ways to release energy in your business team

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General News

Is talent Nigeria’s new ‘crude oil’? check what Delta State is doing…

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The Delta State Government, under the administration of Sen....

HBR: Four (4) Approach to Diversifying Your Business – Graham Kenny

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Summary: Although conventional wisdom suggests that companies should look...

COVID-19 corporate impact: MainOne supports Lagos containment efforts

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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Ureka Launches Innovative App for Jobseekers, HR Experts

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Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Latest Articles

Crown flour mill draws Nigeria closer to wheat production self-sufficiency

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Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...

“Sustained growth momentum in digital payment key to financial inclusion, SME thrust” – Dotun Akolade, Associate Director, Offline Merchant Acquiring, Opay

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Interview Dotun Akolade, a digital payment expert, who is also an Associate Director at Opay, a top payment services firm, talks about the growth in...

Five (5) fundamental ways to build a successful brand

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It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...

‘Mindstorming’: How to blaze your way to unusual market insights and solutions

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It is ingrained among businesses to distil fresh market solutions from a convergence of ideas shared by a team. However, most people starting in...

Nigeria dairy sector: how a business is driving efficiency in the local value chain

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The global dairy sector plays a key role in the global food system. Apart from playing a key role in the global food system,...

4 ways to strengthen a business brand ‘moral bank’ in the current market

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Tips for entrepreneurial success Recurring customer purchase is key to sustaining a business. Meanwhile, no business can successfully convert first-time buyers to customers without going...
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Three (3) ways to position for AI recommendations

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