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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas day. The strike signals a deepening response to insecurity, one of...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
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Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

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Three (3) ways to prepare business for 2026

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General News

Outspan reaffirms commitment to dairy sector, renews MoU with Kano Dairy

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Innovation

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The two students who took on Coke and Pepsi

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Strategy

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Latest Articles

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone asking ChatGPT for clues on the...

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It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels (CFA) Baking Academy graduated 355 women,...

Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking forward to being at work. The...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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