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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...
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Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Olam Agri has been commended for its sustained investment...

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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The year 2025 is wrapping up. In less than...

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Nigeria’s inflation rate may have witnessed a decline, but...

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SheInvest: Europe dangles 1 billion Euro before Nigerian women Entrepreneurs

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The European Investment Bank (EIB) has announced a loan...

‘Find your niche and study it’, Johnny Enagwolor, co-founder of PlentyWaka, advises entrepreneurs

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As regulations and policy changes keep putting many business...

Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups

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Probably the most important document you will produce in...

The future of Nigeria will be driven by people not oil – Charles Soludo, ex CBN Gov.

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Prof. Charles Soludo, former Central Bank of Nigeria (CBN)...

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Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

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Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Three (3) ways to prepare business for 2026

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The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

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Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Julius Berger Plc’s diversification into oil & gas and agro-processing: Two (2) critical lessons for small businesses

Strategy Toyin Afilaka Toyin Afilaka -
Business is a continuous quest for survival. Tripping up is no option. The new diversification direction of Nigeria’s top construction firm, Julius Berger Plc,...

Three (3) ways businesses can make the best of the media

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Businesses need to get words out about products. They need to engage with critical stakeholders comprising segments within and outside the organisations. As well...

Whoever understands the Customer better, wins!

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The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...

Your business is as valuable as the experience customers derive at contact

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Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...

UNIOSUN set to graduate 1,946 students virtually

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The Osun state university will on Monday 21st September graduate one thousand nine hundred and forty-six (1946) graduands, which is made up of one...

Mckinsey says Companies must rethink how and where they connect with consumers

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The COVID-19 pandemic has upturned almost all previous marketing logic. What works in the new normal isn’t necessarily what every business has been used...
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