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Strategy

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally, a soccer coach will tell...
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Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Toyin Afilaka Toyin Afilaka -
Nigeria’s inflation rate may have witnessed a decline, but...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...

Financing

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Building business Momentum: Three (3) ways to keep you going strong

Latest 0
When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

Strategy 0
A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

Latest 0
The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Latest 0
Promote. Advertise. Push more. Sell more. Do more. All...

General News

“Focus on your end goal, you will discover things as you move on”, Awosika, Chairman BoD, First Bank

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The Chairman, Board of Directors, First Bank of...

FIRS to clamp down on tax defaulters in one week; targets N8trillion

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In a bid to meet its revenue target of...

Gov. Makinde deploys state marketing, pitches for investment in Oyo

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States in Nigeria have lacked the marketing know-how for...

How to build a customer base and sustain recurring revenue

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Building a customer base and securing future recurring revenue...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Building business Momentum: Three (3) ways to keep you going strong

Latest 0
When is the best time to prospect for new...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Latest 0
Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

Latest 0
It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

Latest 0
The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Three (3) ways to build and leverage product names to expand a business sales funnel

Strategy Toyin Afilaka Toyin Afilaka -
Building a business is a lot of work. Heck, sure you can identify with that. But the whole sweat and stress of a marketing...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

Workshop Toyin Afilaka Toyin Afilaka -
-Senate spokesperson Admits Process of leadership in Nigeria is challenging, as Former NUC Boss, Okebukola calls for the reward of Popoola and Oloyede Leadership is...

Six (6) steps to finding relevance in any market

Product Toyin Afilaka Toyin Afilaka -
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...

Julius Berger Plc’s diversification into oil & gas and agro-processing: Two (2) critical lessons for small businesses

Strategy Toyin Afilaka Toyin Afilaka -
Business is a continuous quest for survival. Tripping up is no option. The new diversification direction of Nigeria’s top construction firm, Julius Berger Plc,...

Three (3) ways businesses can make the best of the media

Strategy Toyin Afilaka Toyin Afilaka -
Businesses need to get words out about products. They need to engage with critical stakeholders comprising segments within and outside the organisations. As well...

Whoever understands the Customer better, wins!

Strategy Toyin Afilaka Toyin Afilaka -
The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...
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Building business Momentum: Three (3) ways to keep you going strong

Latest 0
When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

Strategy 0
A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Latest 0
Marketers are hitting the dial already. Wise consumers are...

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Building business Momentum: Three (3) ways to keep you going strong

Latest 0
When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

Strategy 0
A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Latest 0
Marketers are hitting the dial already. Wise consumers are...

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