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Leveraging culture, subculture insights for business: Four (4) ways to tap niches
Human behaviours are largely learned. Our values, perceptions, wants,...
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US-Iran war: why you should take an investor’s view
Wars are brutal. The human costs have no justification....
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Innovation is a key road to market strategy, Take Zee Oil & Gas example
Confronted with a saturated market, to penetrate you need to offer something new or different. It could be some new exciting features, an adaptation...
Freelancing: How Terawork is providing opportunities for skilled workers
terawork.com, a Lagos-based IT firm, is creating fresh opportunities for both employees and employers. The firm helps skilled and semi-skilled men and women access...
A drive for excellence: Three [3] ways to raise team effort
A drive for excellence is necessary to sustain any competitive advantage. Excellence simply means ‘surpassing ordinary standards’. Although that may sound tricky, it goes...
Post pandemic economy: Three [3] business leadership approaches to navigate the time
The operating environment often determines the type of leadership a business needs. The post-pandemic economy, like the last global financial sector crisis, will demand...
Without a vaccine economic activities won’t pick up pace – Cordros Securities
Cordros Securities, a Lagos-based asset management firm, has cautioned that the global economy will continue to face turmoil until a vaccine is approved on...
Three [3] simple ways to pitch your products in 3 minutes
Business is about making connection. Enlarging the sales pool is done through meeting and connecting with people. However, people hardly have the patience to...