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“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

In his address marking Nigeria's 66th Independence anniversary on 1 October, President Bola Ahmed Tinubu, GCFR, declared that...
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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

The Federal Government has reaffirmed its commitment to strengthening Nigeria’s fiscal framework, improving domestic revenue mobilisation, enhancing public expenditure efficiency, and sustaining economic reforms to deliver long-term growth and...
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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...
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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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If you have seen recent news publications about the...
Financing

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

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A new building rises. Gardens relocated or located. Old...

Financing

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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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The Federal Government has reaffirmed its commitment to strengthening...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

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Is Your Brand Name Empowered? For Keys for Getting That Done

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Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Three (3) ways to move from Identity Crisis to accurate positioning

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Lockdown extension: Read full text of the president’s speech

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The president of the Federal Republic of Nigeria held...

#StaySafe: Infinix Mobile introduces virtual assistance

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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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The two students who took on Coke and Pepsi

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would have changed. Delaying the plan for...

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As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will...

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Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone asking ChatGPT for clues on the...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield...
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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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The Federal Government has reaffirmed its commitment to strengthening...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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The Federal Government has reaffirmed its commitment to strengthening...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

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