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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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The Law of Productivity: Prioritise, Plan, Perform

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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The Law of Productivity: Prioritise, Plan, Perform

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To survive post-COVID-19, develop multiple versions of your future – McKinsey advises business

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NBS report: e-commerce, bakery, personal care, telecom are the growth area for interested investors and entrepreneurs

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Going by the latest Nigerian General Household Survey (GHS) report submitted this first week of December 2019, by the National Bureau of Statistics (NBS),...

Incubation: 5 strategies for conducting productive meetings at the work place

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Most organisations do not draft strategies; in most cases, what they call strategy is a bunch of decisions fixed into a seductive phrase. Decisions don’t equal...

Nigerian businesses need to brace up for the new tax regime – Yomi Olugbenro, head, tax, Deloitte

Financing Toyin Afilaka Toyin Afilaka -
Considering the outlook for the upcoming year, top Deloitte tax analyst has advised Nigerian businesses to brace up for a new tax regime. The...

TEF to open portal for entrepreneurs’ applications on Jan 1, 2020

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One of the leading sources of funding and mentoring for entrepreneurs on the continent, the Tony Elumelu Foundation, will start accepting applications for its...

Business & career intelligence: critical keys for succeeding with people

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Operating a business or building a career involves social and commercial exchange. The social aspect is concerned with the ability to work with...

Era of campus ‘militancy’ gone, students need to be ‘brilliant’ now to excel, Osun Assembly Chief Whip urges undergraduates

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Undergraduates in Nigeria have been urged to focus on academic excellence and enterprise instead of championing violent activities. Speaking at a workshop organised by...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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