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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...
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Three (3) ways to move from Identity Crisis to accurate positioning
Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
If you have seen recent news publications about the economy, you should understand why it is important to...
10 disruptions that will create opportunities and threats in 2020 – Soren Kaplan, startups adviser
Entrepreneurs
Toyin Afilaka
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February 6, 2020
Disruption is creeping over every industry. From how we watch movies, to how our doorbells ring, the form of energy used on the road...
Entrepreneurial dreams: How setting priorities can help move you closer to your goals
Entrepreneurs
Toyin Afilaka
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February 6, 2020
Whatever consumes most of your energy and time is ultimately going to form your future. Everyone’s life is boxed within a 360-degree circuit; and...
Export promotion council set to help enterprising Nigerian youth Develop foreign market
Entrepreneurs
Toyin Afilaka
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January 31, 2020
As part of ongoing efforts to move Nigeria away from total dependence on revenue from oil, the Nigeria Export Promotion Council (NEPC) is in...
Check these enterprise-driven quotes from Kobe Bryan
Entrepreneurs
Toyin Afilaka
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January 30, 2020
The famous basketball star, late Kobe Bryant, helped buoy the Lakers brand all around the globe. He was more than a sports personality though....
Forbes Insight: How to move from employee to entrepreneur
Entrepreneurs
Toyin Afilaka
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January 29, 2020
Scaling your life further from a receiver of opportunity to a provider is one of the greatest decisions you will ever make. Hustle24 brings...
Nigeria’s ecommerce opportunities greater than elsewhere – Jeremy Hodara, Co-CEO, Jumia
Entrepreneurs
Toyin Afilaka
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January 27, 2020
For Nigerian businesses desiring to expand market reach via online technologies, one of the top players in Africa's e-commerce sub sector ...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria
Toyin Afilaka
-
August 16, 2026
Three (3) ways to move from Identity Crisis to accurate positioning
Latest
Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market
Latest
2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
Latest
Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
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Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property
Financing