Entrepreneurs

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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If your small business turnover is below N25 million, you are exempted from paying the new VAT – Osinbajo, VP

The Vice President of the Federal Republic of Nigeria, Yemi Osinbajo, has clarified certain areas of contention in the Finance Bill expected to take...

To stem the tide of poverty Nigeria urged to diversify economy

The Chief Executive Officer of an eponymous transportation consulting firm, Festus Okotie, has called on government to arrest a projected slide of millions of...

Young people lacking skills necessary for success in the 21st century – Brookings Institute

As Africa is poised to provide the largest global workforce, findings point to the dearth of skills needed by young people to succeed in...

Entrepreneurs: How to make your new year resolution work

Making life adjustments in key areas has the capacity to spring new result. This 2020 is projected to be a year of new realities,...

‘Very few entrepreneurs have built something as profound’ – Khosrowshahi, Uber chief, hails exiting co-founder

Willing to expand into several markets within a short time, Travis, at the helm, stepped on regulators; ignored a build-up of dark sentiment, and a toxic corporate culture that was already spilling into sexual harassment within the organisation.

Good news for food vendors, bad one for govt.? World calories demand to increase by 80%

Researchers from the University of Gottingen, Germany, say there is a trend showing increasing individual Body Mass Index (BMI) which automatically will lead to...
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