Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Bike-hailing startups: Working closely with Govt. will help create regulatory infrastructure – Andrew Fassnidge, founder Africa Tech Summit

The ban on motorbikes and the restrictions on the operators of bike-hailing platforms in Lagos State is slowly taking its toll. Known as the...

Implementing tech into everyday tasks will form key industry advantage – DiScala, travel & tech expert

Digital integration will serve as key differentiator across industries. This is critical, according to John Discala, an expert in travel and tech. As millennial...

Integrating education and skill development vital for inclusive growth in Africa – Akinwunmi Adesina, President, African Development Bank Group

Africa's economic outlook is positive although the education system has to be rethought. The latest report by the African Development Bank revealed that the...

Opportunity hub: Afrobytes 2020 to boost Africa tech ecosystem

The premier event that links African tech entrepreneurs with global investors is slated for the middle of the year, June precisely, in Paris, France. The...

Experts highlight disruption likely to affect business is in the consumer-packaged goods segments

The millennia effect, digital intimacy, the explosion of small, fading desire for sugary products, the growth of e-commerce and discounters have been identified as...

Emerging technologies have brought changes in skill requirements – Dipo Faulkner, Country GM, IBM Nigeria

The digital economy is a wide field of new realities; therefore it has brought with it fresh requirements for those who must take advantage...
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