Innovation

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Don’t just use Twitter to socialise, create jobs with it – Okonjo-Iweala advises Nigerian Youths

Twitter, one of the top 3 social media platforms in the world, is being positioned as a revenue-generating tool with potential for creating jobs...

Tech isn’t enough, organisations must upskill to compete – Ehimuan-Chiazor, Director, Google West Africa

Google says improved digital skills are critical for businesses aiming to thrive in current, intensely competitive marketplace. Knowledge of cloud computing, artificial intelligence,...

Forbes: Check this business that wants to make money by improving sleep quality

Eight Sleep wants hitting the pillow to be the equivalent of hitting the doctor’s office. The company, founded in 2014 by husband-wife...

Border closure & import restrictions provide opportunity to invest in platforms that connect farmers to investors

As border closure persists, Nigerian farmlands and farmers are bound for more activities. This is because internal consumption will drive demand for local...

New opportunities to build business around fintech, as infrastructure and policies improve

It is becoming more easier to build a fintech platform these days. Consider PiggyBank turning into PiggyVest, with great arrays of financial products including...

3.5 billion social media users, new account every 6.4 second: Isn’t It time you turn followers to customers?

The social media isn't merely a place to connect. It is also a place to make money. The potential of the social media is...
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