Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Don’t just use Twitter to socialise, create jobs with it – Okonjo-Iweala advises Nigerian Youths

Twitter, one of the top 3 social media platforms in the world, is being positioned as a revenue-generating tool with potential for creating jobs...

Tech isn’t enough, organisations must upskill to compete – Ehimuan-Chiazor, Director, Google West Africa

Google says improved digital skills are critical for businesses aiming to thrive in current, intensely competitive marketplace. Knowledge of cloud computing, artificial intelligence,...

Forbes: Check this business that wants to make money by improving sleep quality

Eight Sleep wants hitting the pillow to be the equivalent of hitting the doctor’s office. The company, founded in 2014 by husband-wife...

Border closure & import restrictions provide opportunity to invest in platforms that connect farmers to investors

As border closure persists, Nigerian farmlands and farmers are bound for more activities. This is because internal consumption will drive demand for local...

New opportunities to build business around fintech, as infrastructure and policies improve

It is becoming more easier to build a fintech platform these days. Consider PiggyBank turning into PiggyVest, with great arrays of financial products including...

3.5 billion social media users, new account every 6.4 second: Isn’t It time you turn followers to customers?

The social media isn't merely a place to connect. It is also a place to make money. The potential of the social media is...
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