Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Learn, adopt Steve Jobs’ ‘walking meetings’ strategy to connect employees and partners to your vision – Inc.

This article is for business leaders or entrepreneurs looking for better ways to help employees connect with their visions. The article was written...

Four (4) ways to balance your customer acquisition spend so you don’t give away your profit

Your first aim as a business is to generate customers. Next to it is to make enough profit or breakeven to sustain the business. But customer acquisition...

How to accelerate your organization’s growth through focus and positive energy

When the belief system within an organization is coherent and the energy of members is pulled and focused on an agreed objective, the...

Can people actually get rich by working long hours? Mike Bloomberg gets a ribbing

Billionaire and US presidential candidate, Mike Bloomberg, seemed to have drawn discontent with his recent 'how to get rich' advice. The founder of one...

How to save your business from decline

Forget it. In business there is no permanent advantage; neither is there assurances of continued revenue except the business regenerates and re-engineers to meet...

How to improve your negotiation skills for business success

Negotiation isn’t for only trained Intelligence Officers mandated to free a handful of hostages from the grips of some Oriental terrorist group. As well...
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