Strategy

Four (4) strategies for overcoming growth challenges mature market

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth. They want sales to appreciate every quarter. Well, that is what...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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How to save your business from decline

Forget it. In business there is no permanent advantage; neither is there assurances of continued revenue except the business regenerates and re-engineers to meet...

How to improve your negotiation skills for business success

Negotiation isn’t for only trained Intelligence Officers mandated to free a handful of hostages from the grips of some Oriental terrorist group. As well...

The loyalty economy: When customers leave, you have to replace them – Jack Brennan, Chairman Emeritus, Vanguard Group

Any business that seeks to fulfill its growth potential must learn how to keep customers. This is because continuous customer defection hurts the long...

The way we think shapes our realities – Oprah Winfrey, American talk show host

Media Executive, Oprah Winfrey,shared her story with Larry King on CNN. She spoke glowingly about how she learnt early in life to stay positive...

See the 7 traits Harvard says most entrepreneurs share

If we do not have people who take risks and create jobs, the society will suffer, humanity will also lose touch with creation. But...

Africa is blessed with resources but its future lies in people – Hanan Morsy, Director at AfDB

How well Africa develops its workforce will determine how soon it eradicates poverty and takes its place among top economies. That was the submission...
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