Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
spot_img

As consumers say they value what users say about products, PWC advices businesses to look beyond ROI

In its last global market report, global consulting firm, PWC, advised businesses to put more effort into improving how consumers interact with products and...

6 traits you must have to become a Business leader and sustain your role in the 21st century

The bedrock of national economic prosperity is entrepreneurial skills and business leadership. Meanwhile sustaining business leadership can be daunting. It requires the capacity to...

How investing in your customers can make the difference in a competitive market

The difference between very good brands and good brands can be traced to simple human traits – if you like call it brand personality. Check...

How you can use community engagement to build your business brand

Community marketing provides strong value for target market. Hustle24 Nigeria looks at how you can deploy the strategy to build your business brand. When any...

Incubation: 5 strategies for conducting productive meetings at the work place

Most organisations do not draft strategies; in most cases, what they call strategy is a bunch of decisions fixed into a seductive phrase. Decisions don’t equal...

Business & career intelligence: critical keys for succeeding with people

Operating a business or building a career involves social and commercial exchange. The social aspect is concerned with the ability to work with...
spot_img