Strategy

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile engine running, the blood circulation that ensures the human physiological environment...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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How to save your business from decline

Forget it. In business there is no permanent advantage; neither is there assurances of continued revenue except the business regenerates and re-engineers to meet...

How to improve your negotiation skills for business success

Negotiation isn’t for only trained Intelligence Officers mandated to free a handful of hostages from the grips of some Oriental terrorist group. As well...

The loyalty economy: When customers leave, you have to replace them – Jack Brennan, Chairman Emeritus, Vanguard Group

Any business that seeks to fulfill its growth potential must learn how to keep customers. This is because continuous customer defection hurts the long...

The way we think shapes our realities – Oprah Winfrey, American talk show host

Media Executive, Oprah Winfrey,shared her story with Larry King on CNN. She spoke glowingly about how she learnt early in life to stay positive...

See the 7 traits Harvard says most entrepreneurs share

If we do not have people who take risks and create jobs, the society will suffer, humanity will also lose touch with creation. But...

Africa is blessed with resources but its future lies in people – Hanan Morsy, Director at AfDB

How well Africa develops its workforce will determine how soon it eradicates poverty and takes its place among top economies. That was the submission...
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