Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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The loyalty economy: When customers leave, you have to replace them – Jack Brennan, Chairman Emeritus, Vanguard Group

Any business that seeks to fulfill its growth potential must learn how to keep customers. This is because continuous customer defection hurts the long...

The way we think shapes our realities – Oprah Winfrey, American talk show host

Media Executive, Oprah Winfrey,shared her story with Larry King on CNN. She spoke glowingly about how she learnt early in life to stay positive...

See the 7 traits Harvard says most entrepreneurs share

If we do not have people who take risks and create jobs, the society will suffer, humanity will also lose touch with creation. But...

Africa is blessed with resources but its future lies in people – Hanan Morsy, Director at AfDB

How well Africa develops its workforce will determine how soon it eradicates poverty and takes its place among top economies. That was the submission...

Growth mindset: Admit you ‘re wrong from the outset, work hard to find the answer – Elon Musk advises entrepreneurs

The CEO of electric car manufacturer, Tesla, and space outfit, SpaceX, seems to have it all, but going by his admonition during a conference...

As consumers say they value what users say about products, PWC advices businesses to look beyond ROI

In its last global market report, global consulting firm, PWC, advised businesses to put more effort into improving how consumers interact with products and...
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