Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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How investing in your customers can make the difference in a competitive market

The difference between very good brands and good brands can be traced to simple human traits – if you like call it brand personality. Check...

How you can use community engagement to build your business brand

Community marketing provides strong value for target market. Hustle24 Nigeria looks at how you can deploy the strategy to build your business brand. When any...

Incubation: 5 strategies for conducting productive meetings at the work place

Most organisations do not draft strategies; in most cases, what they call strategy is a bunch of decisions fixed into a seductive phrase. Decisions don’t equal...

Business & career intelligence: critical keys for succeeding with people

Operating a business or building a career involves social and commercial exchange. The social aspect is concerned with the ability to work with...

Google reveals 3 ways restaurant owners can drive patronage this festive season

Google analyses reveal that among top 'near me searches' on its platform, 'restaurants near me' comes top. The implication is that more people are...

Business leadership: 6 steps to follow if you want to rise to the top

Ingenuity. Character. Vision. Co-operation. Those words can be worth a billionaire dollar each, especially when you discover they make up the vital nutrients in the bloodstream of...
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