Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Google reveals 3 ways restaurant owners can drive patronage this festive season

Google analyses reveal that among top 'near me searches' on its platform, 'restaurants near me' comes top. The implication is that more people are...

Business leadership: 6 steps to follow if you want to rise to the top

Ingenuity. Character. Vision. Co-operation. Those words can be worth a billionaire dollar each, especially when you discover they make up the vital nutrients in the bloodstream of...

Business Growth: When looking to non-customers really makes sense!

Growth most times comes from any place but your comfort zones. You will be surprised so many people want to buy from your store,...

Participatory partnership: How to make your partners the womb that incubate your ideas

If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Real Estate: RevolutionPlus organises Walk to drive awareness for yuletide promo

Real estate firm, RevolutionPlus is going on a 'Walk' to drive wider participation in its Christmas promo and celebrate years of stellar service...

Selling: How to link up with your prospects

Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...
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