Workshop

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Osun State makes case for laws that will help renewable energy firms compete favourably

Osun state governor, AdegboyegaOyetola, on Tuesday, called on the different legislative arms of government in the country to enact laws that will increase the...

Servicore and Flat Stan innovate to enhance emergency management skills among kids

Development service provider, Servicore Nigeria Limited, has entered into partnership with UK-based Flat Stan First Aid Limited to boost emergency management in the country....

Lagos hosts Global Enterprise Week

Lagos state will play host to entrepreneurs from diverse backgrounds in the second week of November. Tagged 'Global Enterprise Week', the event is being...

World Quality Alliance preaches total quality Management as strategic tool for gaining market share

Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...

GTBank Fashion Weekend: Searching for where to stock up your wardrobe, and learn new hustle?

In November, precisely 9th and 10th, GTBank will be showcasing a host of new clothing designs from talented African fashion designers. The fair and...

Ali Baba’s Jack Ma shifts focus to Africa, aims to raise entrepreneurs

The retired Executive Chairman of China's largest e-commerce portal, Jack Ma, is set to help Africa raise more entrepreneurs. The founder of Alibaba said...
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