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US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...
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Four (4) strategies for managing growth in mature markets

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Latest Articles

ATCO Homes bags top real estate awards

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ATCO Homes, a top Nigerian real estate company, has been recognised for its excellent performance in the real estate sector. The firm emerged as...

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Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...

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It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...

‘Mindstorming’: How to blaze your way to unusual market insights and solutions

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It is ingrained among businesses to distil fresh market solutions from a convergence of ideas shared by a team. However, most people starting in...
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Human behaviours are largely learned. Our values, perceptions, wants,...

US-Iran war: why you should take an investor’s view

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Wars are brutal. The human costs have no justification....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

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