Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been...

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

The ongoing US-Iran conflict isn’t just affecting the Middle East; its disruptive effects can be felt across boardrooms, dining tables, farm gates, transport hubs, retail shelves, and production lines....

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of...

Financing

Entrepreneurs

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US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

The ongoing US-Iran conflict isn’t just affecting the Middle...

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants,...

US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification....

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are...

General News

Meet the UNIOSUN lecturer who won USAID $25,000 research grant

One of the lecturers of the department of Zoology...

Data will fuel marketing, new product development & service in 2020 – Tola Babalola, digital marketing expert

Digital Marketing expert, and consultant at Wildream, Tola Babalola,...

As Diaspora remittances cross $25 billion, PWC advises gov. to pool fund to help early-stage businesses

Global consulting firm, PriceWaterCooper, has urged the Federal Government...

FIRS to clamp down on tax defaulters in one week; targets N8trillion

In a bid to meet its revenue target of...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

Increasing health issues and widespread digital tech adoption have...

Strategy

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

The ongoing US-Iran conflict isn’t just affecting the Middle...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way...

Workshop

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Drive up revenue: Three ways (3) to retain customers

A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...

ATCO Homes bags top real estate awards

ATCO Homes, a top Nigerian real estate company, has been recognised for its excellent performance in the real estate sector. The firm emerged as...

Want to build a successful product? Mingle, Empathize, Ideate, experiment

Article Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...

Crown flour mill draws Nigeria closer to wheat production self-sufficiency

Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...

“Sustained growth momentum in digital payment key to financial inclusion, SME thrust” – Dotun Akolade, Associate Director, Offline Merchant Acquiring, Opay

Interview Dotun Akolade, a digital payment expert, who is also an Associate Director at Opay, a top payment services firm, talks about the growth in...

Five (5) fundamental ways to build a successful brand

It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...

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