When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally, a soccer coach will tell...
Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...
Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...
The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...
Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...