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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...
Financing

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
Strategy

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
Entrepreneurs

Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....
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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

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Running an organisation comprising intelligent people with a ‘Big...
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US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

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The ongoing US-Iran conflict isn’t just affecting the Middle...

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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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A new building rises. Gardens relocated or located. Old...

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Every time I see a problem, I ask ‘How can technology fix this?’ – Umar Afridi, co-founder, Truepill

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Technology is creating new opportunities to proffer better, faster,...

Selling your product or services successfully boils down to your ability to make people commit to you – Robert Adams, sales expert

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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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Sky Capital launches ‘Illuminate’ to help tech-enthusiasts provide solutions to everyday market need

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The hackathon, named Illuminate is a one-week intense gathering...

Innovation

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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The two students who took on Coke and Pepsi

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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria has a large population and a thriving active...

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Many businesses struggle to get positioning right. They keep...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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Flutterwave advocates stronger intra Africa trade

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Mckinsey says Companies must rethink how and where they connect with consumers

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The COVID-19 pandemic has upturned almost all previous marketing logic. What works in the new normal isn’t necessarily what every business has been used...

Forbes: The Japanese software developer that wants to help monitor your wfh employees

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Working from home during the coronavirus pandemic is spurring demand for the remote working tools sold by Optim Corp. Shares of the Tokyo-based company...

Seven (7) reasons new products fail and how to increase odds of success

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Continuous product development is a critical part of business sustenance strategy. It is more like birthing a new generation to lead the path into...

Union Bank launches Robotic and AI Challenge for students

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PRESS RELEASE - The Next Robotics Legend is an initiative designed by Edu360, Union Bank’s education platform, in collaboration with Awarri, a pan-African...

These 5 strategies adopted by Bezos could change your business

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Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos didn’t arrive at success through a...

CFYE set to empower 200, 000 young men and women

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Challenge Fund for Youth Empowerment aims to create a prosperous future for 200,000 young women and men in the Middle East, North Africa, Sahel...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Walking through most of the aisles usually separating the...

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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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