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“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

In his address marking Nigeria's 66th Independence anniversary on 1 October, President Bola Ahmed Tinubu, GCFR, declared that...
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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

The Federal Government has reaffirmed its commitment to strengthening Nigeria’s fiscal framework, improving domestic revenue mobilisation, enhancing public expenditure efficiency, and sustaining economic reforms to deliver long-term growth and...
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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...
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Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...
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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

Toyin Afilaka Toyin Afilaka -
If you have seen recent news publications about the...
Financing

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

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A new building rises. Gardens relocated or located. Old...

Financing

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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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The Federal Government has reaffirmed its commitment to strengthening...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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In his address marking Nigeria's 66th Independence anniversary on...

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

‘Ember’ Race: Four (4) factors to watch out for next three months

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Solving Business Problems? Six (6) Steps for Using Issue Tree

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If you own a business, I assume you are...

Is Your Brand Name Empowered? For Keys for Getting That Done

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Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

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N50 billion SME fund receives over 80,000 applications, disbursement begins this weekend

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Over 80,000 small and medium businesses and households have...

Microsoft and Techpoint partner to help smart SMEs turn ideas into reality

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Microsoft, through its 4Afrika Initiative, is supporting over 2000...

Failure is never final: How failing O’levels helped one man build a multi-million dollars hotel business

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Robin Hutson's life would probably have been far less...

As the NES Startup Pitch winds down 10 entrepreneurs compete for N10m largesse

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The Sterling Bank-sponsored Startup Pitch will be rounding...

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Solving Business Problems? Six (6) Steps for Using Issue Tree

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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria...

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

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Is Your Brand Name Empowered? For Keys for Getting That Done

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Do you know that consumers don’t buy products? They...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

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Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Six (6) steps to finding relevance in any market

Product Toyin Afilaka Toyin Afilaka -
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...

Julius Berger Plc’s diversification into oil & gas and agro-processing: Two (2) critical lessons for small businesses

Strategy Toyin Afilaka Toyin Afilaka -
Business is a continuous quest for survival. Tripping up is no option. The new diversification direction of Nigeria’s top construction firm, Julius Berger Plc,...

Three (3) ways businesses can make the best of the media

Strategy Toyin Afilaka Toyin Afilaka -
Businesses need to get words out about products. They need to engage with critical stakeholders comprising segments within and outside the organisations. As well...

Whoever understands the Customer better, wins!

Strategy Toyin Afilaka Toyin Afilaka -
The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...

Your business is as valuable as the experience customers derive at contact

Strategy Toyin Afilaka Toyin Afilaka -
Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...

UNIOSUN set to graduate 1,946 students virtually

Uncategorized Toyin Afilaka Toyin Afilaka -
The Osun state university will on Monday 21st September graduate one thousand nine hundred and forty-six (1946) graduands, which is made up of one...
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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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The Federal Government has reaffirmed its commitment to strengthening...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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In his address marking Nigeria's 66th Independence anniversary on...

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

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Economy: FG Reaffirms Commitment to Fiscal Reforms, Revenue Growth, Expansion at Bangkok Meetings

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The Federal Government has reaffirmed its commitment to strengthening...

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

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In his address marking Nigeria's 66th Independence anniversary on...

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

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Samsung Electronics today announced the new Galaxy SmartTag3. This...

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