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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on the eve of Christmas. The strike signals a deepening response to insecurity,...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
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Five Ways to release energy in your business team

Toyin Afilaka Toyin Afilaka -
All thriving businesses have energy flowing through the team...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Toyin Afilaka Toyin Afilaka -
Consumers seem to be wary of being assaulted by...

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Three (3) ways to prepare business for 2026

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The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than...

Three (3) ways to strategically define your business and keep being in business

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As the lines between industries blur, only businesses that...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

General News

Instapreneurs expected to hit it big in Nigeria

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As total global e-commerce sales hit $29 trillion in...

Nigerian consumers deserve the best – CEO, FWS

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The Nigeria wine and spirits market continues to receive...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

USAID’s West Africa Trade Hub will remove bottleneck – Claire Pierangelo,US Consular General

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The United States, through its global agency, United States...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Three (3) ways to prepare business for 2026

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The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

Latest 0
The year 2025 is wrapping up. In less than...

Three (3) ways to strategically define your business and keep being in business

Latest 0
As the lines between industries blur, only businesses that...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

How to improve your negotiation skills for business success

Strategy Toyin Afilaka Toyin Afilaka -
Negotiation isn’t for only trained Intelligence Officers mandated to free a handful of hostages from the grips of some Oriental terrorist group. As well...

Fashion, IT, movie, music creative businesses should leverage CIFI for funding

Financing Toyin Afilaka Toyin Afilaka -
The Creative Industry Financing Initiative (CIFI) was created last year May via the collaboration of the Central Bank of Nigeria and the Bankers Committee....

Check these 3 strategies for creating competitive edge for your business, according to Treacy and Wierserman

Innovation Toyin Afilaka Toyin Afilaka -
The competitive landscape is no doubt constantly changing. A winning business must continuously be on the look out for changes in its sector, and...

Networking for success: How Endeavor ‘impact entrepreneurs’ are connecting to access opportunities

Entrepreneurs Toyin Afilaka Toyin Afilaka -
Often your network is your networth. Endeavor Nigeria, chaired by veteran banker, Atedo Peterside, comprises select, high impact entrepreneurs whose successes rob on one...

The loyalty economy: When customers leave, you have to replace them – Jack Brennan, Chairman Emeritus, Vanguard Group

Strategy Toyin Afilaka Toyin Afilaka -
Any business that seeks to fulfill its growth potential must learn how to keep customers. This is because continuous customer defection hurts the long...

Simba Group revs up competition for larger share of solar power market

Innovation Toyin Afilaka Toyin Afilaka -
Simba Group, distributors of Luminous power back up solutions including inverters, batteries and solar-powered systems, have unveiled a ‘first of its...
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