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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

Toyin Afilaka Toyin Afilaka -
Artificial intelligence is evolving fast as a tool for...

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The Law of Productivity: Prioritise, Plan, Perform

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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

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Seasonal festivities are strong tools in the hands of...

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Planning for 2026? Three (3) strategy trends to incorporate into planning

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General News

Your business is as valuable as the experience customers derive at contact

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Experience stimulates action. Consumers don’t take useful actions until...

Nigeria susceptible to external shock – Moody’s

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Global rating agency, Moody's, in its latest compilation, has...

Innovation is a key road to market strategy, Take Zee Oil & Gas example

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Entrepreneurs can run foreign transfers, apply for visas via Access app

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Students Mirco Wiegert and Lorenz Hampl had decided to...

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As GTBank crashes interest rate, intense competition for borrowers on the horizon

Financing Toyin Afilaka Toyin Afilaka -
GTBank, a leading commercial bank in Nigeria, has reduced its payday loans interest rate to 1.33% per month against competing aggressive lenders such as...

Mobile spend to hit $380 billion in 2020 with great implications for businesses

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As consumers reportedly averaged 3hrs 40minutes on their mobile devices in 2019, 35% more than recorded in 2018, this year is expected to be...

UK set to inject 320 million Pounds into Sub Saharan Africa to aid businesses

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United Kingdom's support agency, UKAID, is plowing 320 million Pounds into not less than 9 Financial Sector Deepening Programmes (FSDs) in select African countries,...

44% of workforce with low education will be forced out by automation before 2030 – global analyst, PWC

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Starting with 3% this year, by 2030 almost 30% of jobs would have been phased out by automation, leaving redundant 44% of global workforce...

If your small business turnover is below N25 million, you are exempted from paying the new VAT – Osinbajo, VP

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The Vice President of the Federal Republic of Nigeria, Yemi Osinbajo, has clarified certain areas of contention in the Finance Bill expected to take...

CBN’s 2020 loan scheme for entrepreneurs receiving applications

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In an aggressive bid to quickly diversify the economy, the Federal Government, through the Central Bank of Nigeria (CBN), is putting in place support...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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