It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield a market advantage.
Most of the...
Going by the latest Nigerian General Household Survey (GHS) report submitted this first week of December 2019, by the National Bureau of Statistics (NBS),...
Most organisations do not draft strategies; in most cases,
what they call strategy is a bunch of decisions fixed into a seductive phrase.
Decisions don’t equal...
One of the leading sources of funding and mentoring for entrepreneurs on the continent, the Tony Elumelu Foundation, will start accepting applications for its...
Undergraduates in Nigeria have been urged to focus on academic excellence and enterprise instead of championing violent activities. Speaking at a workshop organised by...