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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Nigeria’s inflation rate may have witnessed a decline, but...

60% of people now discover favourite brands online – Google survey

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How investing in your customers can make the difference in a competitive market

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The Chairman of the Economic Advisory Council to President Muhammadu Buhari, Doyin Salami, noted this week that for Nigeria to be favourably positioned in...

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LBS outlook for 2020: Convenience to drive demand, Squeezed consumer income will negatively impact purchase spend

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The Lagos Business School (LBS) economic outlook for 2020 indicates amidst a raft of new policies and external sentiments that disposable income will be...

Nigeria drops on global human development index

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Report emerging from UN this morning indicates that Africa's largest market, Nigeria, has dropped on its overall economic and social standing compared to other...

How you can use community engagement to build your business brand

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Community marketing provides strong value for target market. Hustle24 Nigeria looks at how you can deploy the strategy to build your business brand. When any...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

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