Innovation

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and very good brands. Sitting up...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Every time I see a problem, I ask ‘How can technology fix this?’ – Umar Afridi, co-founder, Truepill

Technology is creating new opportunities to proffer better, faster, and impactful solutions in the fields of health management, transportation, education, entertainment and retailing. It...

WORK TOOLS: what you should know about Slack and Monday.com

Slack has a very to-the-point tagline that is, in my humble opinion, one of the most descriptive yet simplistic ones. That tagline is “Where...

FCMB introduces staff management solutions targeted at SMEs

First City Monument Bank (FCMB) is partnering with payment gateway solutions provider, SystemSpects, to help Small, Medium Enterprises (SMEs) manage staff payroll. Considering many...

Trends in mobility, Cloud computing, Big data analytics leading to formation of new businesses – Tayo Oyegunle, Country Manager, Uber

Top Uber executive in Nigeria, Tayo Oyegunle, has hinted that enterprise driven young people have more opportunities to tap innovation in the fourth industrial...

Will the planned regulation of the social media by FG affect small businesses?

The Minister of Information and Culture, Lai Muhammed, informed the press on Tuesday, in Abuja, that the Federal Government is putting in place modalities...

Podcast: Another 21st Century marketing Tool?

One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...
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