Innovation

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Every time I see a problem, I ask ‘How can technology fix this?’ – Umar Afridi, co-founder, Truepill

Technology is creating new opportunities to proffer better, faster, and impactful solutions in the fields of health management, transportation, education, entertainment and retailing. It...

WORK TOOLS: what you should know about Slack and Monday.com

Slack has a very to-the-point tagline that is, in my humble opinion, one of the most descriptive yet simplistic ones. That tagline is “Where...

FCMB introduces staff management solutions targeted at SMEs

First City Monument Bank (FCMB) is partnering with payment gateway solutions provider, SystemSpects, to help Small, Medium Enterprises (SMEs) manage staff payroll. Considering many...

Trends in mobility, Cloud computing, Big data analytics leading to formation of new businesses – Tayo Oyegunle, Country Manager, Uber

Top Uber executive in Nigeria, Tayo Oyegunle, has hinted that enterprise driven young people have more opportunities to tap innovation in the fourth industrial...

Will the planned regulation of the social media by FG affect small businesses?

The Minister of Information and Culture, Lai Muhammed, informed the press on Tuesday, in Abuja, that the Federal Government is putting in place modalities...

Podcast: Another 21st Century marketing Tool?

One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...
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