Innovation

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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The 4th industrial revolution: How to avoid being made redundant

Everyone and every business’ success is a function of the level of fit between the subject strategic intelligence and the demand of the time...

See how Andela is building new generation of young techpreneurs and engineers in Nigeria, Africa

Christina Sass learned at an early age to spot talent in new places. She went on to found Andela, a firm that...

How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her

Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...

We provide solutions to the shortage of skilled and professional drivers in Nigeria – Damilola Akeju, CEO, Driveme.ng

The ability to see every problem as an opportunity led Damilola Odunlade-Akeju into creating driveme.ng , a year ago. As the founder and chief...

Food industry seen as another enterprise opportunity for smart entrepreneurs

Nigeria population is set for a massive growth, year-on-year, leading to double of what it is currently before the next half-a-century. The concern for...

Dialpad: Here is a business communication tool that can help your team coordinate work remotely

Dialpad is a cloud-based video conferencing and AI (artificial intelligence)-powered business phone solution that unifies dispersed team members by giving each one instant access...
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