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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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There are 41.4 million MSMEs in Nigeria -SMEDAN

The Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) has revealed that there are 41.5 million micro-businesses in Nigeria. It also added that...

Servicore and Flat Stan innovate to enhance emergency management skills among kids

Development service provider, Servicore Nigeria Limited, has entered into partnership with UK-based Flat Stan First Aid Limited to boost emergency management in the country....

Nigeria rises again on the list of countries with ease of doing business

Nigeria has been announced as one of the ten (10) most improved countries in terms of ease of doing business (EOD). The announcement was...

Gulder Ultimate Search making a comeback

One of Nigeria's wholly local content and TV reality show, the Gulder Ultimate Search, is expected to grace the screen again. The sponsor of...

Agro-preneurs set for a windfall as firms source raw materials locally

Entrepreneurs engaged in agro-business are set for a windfall as brewers and other manufacturers in Nigeria source local raw materials as alternative to the...

Google and Microsoft top list of world best employers

Statista, an online recourse for data and analyses on a broad range of topics, showed Google and Microsoft, followed by a host of companies...
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