Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...
The Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) has revealed that there are 41.5 million micro-businesses in Nigeria. It also added that...
Development service provider, Servicore Nigeria Limited, has entered into partnership with UK-based Flat Stan First Aid Limited to boost emergency management in the country....
Entrepreneurs engaged in agro-business are set for a windfall as brewers and other manufacturers in Nigeria source local raw materials as alternative to the...