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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Olam Agri has been commended for its sustained investment...

Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

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Agro-business giant seeks entries for innovation prize

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Opportunities: Orangle Corner Nigeria dangles 40,000 Euros funding before young entrepreneurs

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The two students who took on Coke and Pepsi

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Terawork is fast becoming a home for African freelancers – by Techcabal

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Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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Latest Articles

Drive up revenue: Three ways (3) to retain customers – Adebowale Lawani, CEO, Total Synergy Limited (TSL)

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A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...

Four ways to overcome common digital transformation challenges – Tjaart Malan, Head of Cloud Success Services Africa at SAP

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JOHANNESBURG, South Africa, 01 November 2022 -/African Media Agency(AMA)/- For many organisations, the last few years have been the most disruptive in living memory....

Olam Agri launches education grant in Nigeria

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Abuja, Nigeria – Olam Agri, a leading agribusiness in food, feed, and fibre and an operating group of Olam Group, has inaugurated The Seeds...

Drive up revenue: Three ways (3) to retain customers

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A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...

ATCO Homes bags top real estate awards

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ATCO Homes, a top Nigerian real estate company, has been recognised for its excellent performance in the real estate sector. The firm emerged as...

Want to build a successful product? Mingle, Empathize, Ideate, experiment

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Article Secondary data describing consumption trends don’t always capture market complexities such as the underlying motivation that consumers have for making a purchase. That accounts...
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Three (3) ways to position for AI recommendations

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Three (3) ways to position for AI recommendations

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