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PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to targeted activities, you would break...
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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...
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Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

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Marketing strategy: How to gain customers trust – Fidelis Egbochie, CEO, Fidossi wines and spirits

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Three (3) ways to create value and ensure retention – Kenny Bakare, SSA on Grassroots Empowerment, Lagos State Government

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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‘Mindstorming’: How to blaze your way to unusual market insights and solutions

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It is ingrained among businesses to distil fresh market solutions from a convergence of ideas shared by a team. However, most people starting in...

Nigeria dairy sector: how a business is driving efficiency in the local value chain

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The global dairy sector plays a key role in the global food system. Apart from playing a key role in the global food system,...

4 ways to strengthen a business brand ‘moral bank’ in the current market

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Tips for entrepreneurial success Recurring customer purchase is key to sustaining a business. Meanwhile, no business can successfully convert first-time buyers to customers without going...

TERAWORK Launches Mobile App to help businesses hire top talents

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 TERAWORK, a company creating economic opportunities through sustainable talent supply, has launched its iOS and Android mobile app to help employers and entrepreneurs hire, manage and communicate with vetted...

Nigeria’s business environment needs improvement despite improved EoDB ranking

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Nigeria may have attained its best ease of doing business (EoDB) ranking since 2015; the frontline experience of businesses still falls well below acceptable...

Kano provides a larger market for milk consumption – Abdullahi, Chairman, Kano Dairy

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Powered by a public-private partnership (PPP) strategy, the dairy industry is thriving in Kano State. A partnership between the Kano Dairy Cooperative Union and...
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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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