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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...
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Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....
Entrepreneurs

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigerian varsities in search of new operating models as funding dries up

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Google and Microsoft top list of world best employers

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Statista, an online recourse for data and analyses on...

Major economies moving away from commodity export, Nigeria need do the same fast – Dr. Ayo Teriba, CEO, Economic Associates

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Good news for food vendors, bad one for govt.? World calories demand to increase by 80%

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Terawork is fast becoming a home for African freelancers – by Techcabal

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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Three (3) strategies for avoiding lazy brand perception

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Flutterwave advocates stronger intra Africa trade

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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How to take your business to the top in a fiercely competitive market – Ekene Ughebor, CEO, Zee Innovative Development Limited

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As an entrepreneur you have your work cut out already. You are in a fierce contest for every kobo in circulation. Except you have...

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Eight (8) ways to accelerate your personal growth

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Four (4) wild species that hold apt lessons for actualizing entrepreneurial dreams

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Steve Jobs, the co-founder of Apple Inc., once remarked that entrepreneurship is ‘hard’, and except one has a passion for it every product dream...
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