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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...
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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
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Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
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Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....
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Moniepoint’s CEO Seeks Prominent Role for Fintech in Credit Market

Moniepoint's Chief Executive Officer, Tosin Eniolorunda, has said it is logical that fintech service providers leverage their existing...
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US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

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The ongoing US-Iran conflict isn’t just affecting the Middle...
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

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Human behaviours are largely learned. Our values, perceptions, wants,...

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Three (3) ways to move from Identity Crisis to accurate positioning

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Bank of Industry’s Tech Hub: Entry closes in 1 week

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Three (3) ways to move from Identity Crisis to accurate positioning

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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Flutterwave advocates stronger intra Africa trade

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Google and Microsoft top list of world best employers

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Statista, an online recourse for data and analyses on a broad range of topics, showed Google and Microsoft, followed by a host of companies...

CBN promises to clampdown on banks diverting funds meant for entrepreneurs

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The Central Bank of Nigeria (CBN) has uncovered some unfair dealings among Nigerian commercial banks that have been entrusted to help push enterprise development...

First billionaire artiste reveals the secret that sets him apart

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It is rare to find billionaire artistes but Shawn Carter, known as 'Jay Z', is sort of different. The American rap artiste was announced...

Ali Baba’s Jack Ma shifts focus to Africa, aims to raise entrepreneurs

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The retired Executive Chairman of China's largest e-commerce portal, Jack Ma, is set to help Africa raise more entrepreneurs. The founder of Alibaba said...

University of Ibadan undergraduate leverages social media to draw auto-maker’s attention

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An undergraduate, Farouq Osuolale, has positioned himself for a windfall, having redesigned Innoson Motors' logo. On Tuesday, the undergraduate of the University of Ibadan...

UNIOSUN organises a 90-day empowerment program for over 600 youths

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In supporting the government to eradicate the unemployment rate among the youth in the state of Osun and Nigeria at large, The Management of...
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Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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