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Strategy

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....
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Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally, a soccer coach will tell...
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Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Toyin Afilaka Toyin Afilaka -
Nigeria’s inflation rate may have witnessed a decline, but...
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Three (3) strategies for avoiding lazy brand perception

Toyin Afilaka Toyin Afilaka -
When brands get lazy, less valuable product alternatives will...

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Building business Momentum: Three (3) ways to keep you going strong

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When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

Strategy 0
A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

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Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

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The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

General News

Customer Service Week: Do you have a service recovery framework to pacify dissatisfied customers?

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When a customer turns his or her back on...

Expert calls for ‘startup acts’ to stimulate growth across Africa

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Adedana Ashebir, the regional manager for Village Capital, a...

15 Dying Careers to Avoid

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These once-thriving careers are now on the brink of...

Capricorn Digital’s Baxi platform seeks to make processing payment easier for entrepreneurs

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PRESS RELEASE - Capricorn Digital is one of...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Building business Momentum: Three (3) ways to keep you going strong

Latest 0
When is the best time to prospect for new...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Latest 0
Are you familiar with the phrase ‘Unicorn to Zombies’?...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

Latest 0
It is 2026. Holiday pyjamas are clearly making way...

Three (3) ways to prepare business for 2026

Latest 0
The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Your business is as valuable as the experience customers derive at contact

Strategy Toyin Afilaka Toyin Afilaka -
Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...

UNIOSUN set to graduate 1,946 students virtually

Uncategorized Toyin Afilaka Toyin Afilaka -
The Osun state university will on Monday 21st September graduate one thousand nine hundred and forty-six (1946) graduands, which is made up of one...

Mckinsey says Companies must rethink how and where they connect with consumers

Innovation Toyin Afilaka Toyin Afilaka -
The COVID-19 pandemic has upturned almost all previous marketing logic. What works in the new normal isn’t necessarily what every business has been used...

Forbes: The Japanese software developer that wants to help monitor your wfh employees

Innovation Toyin Afilaka Toyin Afilaka -
Working from home during the coronavirus pandemic is spurring demand for the remote working tools sold by Optim Corp. Shares of the Tokyo-based company...

Seven (7) reasons new products fail and how to increase odds of success

Promo Toyin Afilaka Toyin Afilaka -
Continuous product development is a critical part of business sustenance strategy. It is more like birthing a new generation to lead the path into...

Union Bank launches Robotic and AI Challenge for students

Innovation Toyin Afilaka Toyin Afilaka -
PRESS RELEASE - The Next Robotics Legend is an initiative designed by Edu360, Union Bank’s education platform, in collaboration with Awarri, a pan-African...
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Building business Momentum: Three (3) ways to keep you going strong

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When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

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Building business Momentum: Three (3) ways to keep you going strong

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When is the best time to prospect for new...

The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind...

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

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Marketers are hitting the dial already. Wise consumers are...

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