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Leveraging culture, subculture insights for business: Four (4) ways to tap niches
Human behaviours are largely learned. Our values, perceptions, wants,...
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US-Iran war: why you should take an investor’s view
Wars are brutal. The human costs have no justification....
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Three (3) ways businesses can make the best of the media
Businesses need to get words out about products. They need to engage with critical stakeholders comprising segments within and outside the organisations. As well...
Whoever understands the Customer better, wins!
The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...
Your business is as valuable as the experience customers derive at contact
Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...
UNIOSUN set to graduate 1,946 students virtually
The Osun state university will on Monday 21st September graduate one thousand nine hundred and forty-six (1946) graduands, which is made up of one...
Mckinsey says Companies must rethink how and where they connect with consumers
The COVID-19 pandemic has upturned almost all previous marketing logic. What works in the new normal isn’t necessarily what every business has been used...
Forbes: The Japanese software developer that wants to help monitor your wfh employees
Working from home during the coronavirus pandemic is spurring demand for the remote working tools sold by Optim Corp. Shares of the Tokyo-based company...