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Leveraging culture, subculture insights for business: Four (4) ways to tap niches
Human behaviours are largely learned. Our values, perceptions, wants,...
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US-Iran war: why you should take an investor’s view
Wars are brutal. The human costs have no justification....
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Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration
Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile engine running, the blood circulation that...
Six (6) Ways to Raise the Levels of Your Customer Attachment
Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and...
Building business Momentum: Three (3) ways to keep you going strong
When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally,...
The Law of Productivity: Prioritise, Plan, Perform
A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to...
PROMOS: Three (3) Consumer Promos Driving Excitement in Q1
Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the fear of missing out (FOMO) does,...
Pedal-to-the-metal mentality: Four (4) ways to maintain team energy
Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from...