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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...
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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...
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Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
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Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....
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Moniepoint’s CEO Seeks Prominent Role for Fintech in Credit Market

Moniepoint's Chief Executive Officer, Tosin Eniolorunda, has said it is logical that fintech service providers leverage their existing...
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US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

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The ongoing US-Iran conflict isn’t just affecting the Middle...
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

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Human behaviours are largely learned. Our values, perceptions, wants,...

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Three (3) ways to move from Identity Crisis to accurate positioning

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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General News

Good news for food vendors, bad one for govt.? World calories demand to increase by 80%

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Researchers from the University of Gottingen, Germany, say there...

Government Revenue is too low, economists highlight Nigeria’s weak revenue collection infrastructure

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Economists said Nigeria's public debt, at 20% of GDP,...

Two (2) BUSINESS-driven events to look out for within the next 30 days

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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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Ureka Launches Innovative App for Jobseekers, HR Experts

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Three (3) ways to move from Identity Crisis to accurate positioning

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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Flutterwave advocates stronger intra Africa trade

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Rotary club hosts economic and community development seminar, set to boost agribusiness

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Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and...

Building business Momentum: Three (3) ways to keep you going strong

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When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally,...

The Law of Productivity: Prioritise, Plan, Perform

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A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum. When you turn your intention to...

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Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the fear of missing out (FOMO) does,...
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Three (3) ways to move from Identity Crisis to accurate positioning

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Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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If you are familiar with the local slang ‘Naija...

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Three (3) ways to move from Identity Crisis to accurate positioning

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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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