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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...
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Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas day. The strike signals a deepening response to insecurity, one of...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
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Five Ways to release energy in your business team

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All thriving businesses have energy flowing through the team...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

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Consumers seem to be wary of being assaulted by...

Financing

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Three (3) ways to prepare business for 2026

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The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than...

Three (3) ways to strategically define your business and keep being in business

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As the lines between industries blur, only businesses that...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

General News

Drive up revenue: Three ways (3) to retain customers – Adebowale Lawani, CEO, Total Synergy Limited (TSL)

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A cogent approach to maximizing revenue over time is...

Nigeria’s ecommerce opportunities greater than elsewhere – Jeremy Hodara, Co-CEO, Jumia

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For Nigerian businesses desiring to expand market reach...

Check Pod, new social Networking app that helps you meet like-minds and advertise your ‘hustle’

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Pod is a social networking app that connects people...

Three (3) ways to build products targeted consumers can’t ignore

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Market segmentation helps a business locate opportunities that the...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Three (3) ways to prepare business for 2026

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The United States carried out its first deadly strike...

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

Latest 0
The year 2025 is wrapping up. In less than...

Three (3) ways to strategically define your business and keep being in business

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As the lines between industries blur, only businesses that...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

Latest Toyin Afilaka Toyin Afilaka -
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Entrepreneurs Toyin Afilaka Toyin Afilaka -
Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional integrity, strong accomplishments and a widening...

The Science of Getting Rich – Wallace

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To become rich, you have to make a conscious effort and follow certain natural laws. These are the central themes of Wallace Wattles' book,...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

Financing Toyin Afilaka Toyin Afilaka -
By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't yet been burned. I treated it...

Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc

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In business school, I was made to believe that strategy is everything—that if you have an ironclad strategy, you’re bound to succeed. But when I...

How to Prepare Your Small Business for the Next Wave of AI Innovation – Nicolas Leighton

Strategy Toyin Afilaka Toyin Afilaka -
The buzz around artificial intelligence is undeniable. It's revolutionizing industries, automating tasks and promising unprecedented growth. As an entrepreneur, you've likely explored ways that you can...
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Three (3) ways to prepare business for 2026

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The United States carried out its first deadly strike...

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Four (4) strategies for managing growth in mature markets

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