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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
Entrepreneurs

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Toyin Afilaka Toyin Afilaka -
Consumers seem to be wary of being assaulted by...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

Toyin Afilaka Toyin Afilaka -
The urge to drive a brand or product through...

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Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Latest 0
Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

Latest 0
The year 2025 is wrapping up. In less than...

Three (3) ways to strategically define your business and keep being in business

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As the lines between industries blur, only businesses that...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

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Nigeria’s inflation rate may have witnessed a decline, but...

Three (3) strategies for avoiding lazy brand perception

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When brands get lazy, less valuable product alternatives will...

Three (3) ways to position for AI recommendations

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Artificial intelligence is evolving fast as a tool for...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...

General News

Microsoft makes its Teams software solution available to help SMEs beat the lockdown

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Leading software solution provider, Microsoft, is calling on Small...

Impact Series: Organized local bodies weigh-in with relief for communities during lockdown

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Organized community-based organizations are rising to the challenges of...

Customer Service Week: Do you have a service recovery framework to pacify dissatisfied customers?

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When a customer turns his or her back on...

Covenant University set to host tech conference, pitch-for-cash competition

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Covenant University is set to prepare Nigeria's young and...

Innovation

Five (5) reasons you should adopt tech as part of your business processes

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The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

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Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

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In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

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Ureka Technologies, a Lagos based start-up, has announced the...

The healthcare sector: The new locus of opportunity you should invest in

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Increasing health issues and widespread digital tech adoption have...

Strategy

Festive economy: three (3) ways to take advantage of frenzy

Entrepreneurs 0
Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

Latest 0
Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

Latest 0
The year 2025 is wrapping up. In less than...

Three (3) ways to strategically define your business and keep being in business

Latest 0
As the lines between industries blur, only businesses that...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Latest 0
Nigeria’s inflation rate may have witnessed a decline, but...

Workshop

Flutterwave advocates stronger intra Africa trade

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Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

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Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

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The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

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-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

Agro-business giant seeks entries for innovation prize

Financing Toyin Afilaka Toyin Afilaka -
Olam International, in partnership with Agropolis Fondation, is on the hunt for ground-breaking scientific research that can deliver transformational impacts within global agriculture and...

Three [3] tactics to deploy when consumers are not pulling behind your buzz

Strategy Toyin Afilaka Toyin Afilaka -
This is no farce. There are times when top of mind doesn’t transform into ‘top of wallet’. You wince, you shriek, “Isn’t anyone taking...

Hubryde joins list of startups deploying tech to tackling commuting issues

Innovation Toyin Afilaka Toyin Afilaka -
Hubryde, a bus-hailing service company, commenced operation in January 2020 with Ikorodu to the Island (VI, Lekki & Ajah) as a pilot route. The...

Starting a business without fund: Take a job, start with 20% – Daymond John, CEO of FUBU

Entrepreneurs Toyin Afilaka Toyin Afilaka -
If you don’t have the capital to back your business, you can start by taking a pay job to fund the business and pay...

Innovation is a key road to market strategy, Take Zee Oil & Gas example

Entrepreneurs Toyin Afilaka Toyin Afilaka -
Confronted with a saturated market, to penetrate you need to offer something new or different. It could be some new exciting features, an adaptation...

Freelancing: How Terawork is providing opportunities for skilled workers

Innovation Toyin Afilaka Toyin Afilaka -
terawork.com, a Lagos-based IT firm, is creating fresh opportunities for both employees and employers. The firm helps skilled and semi-skilled men and women access...
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Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than...

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Festive economy: three (3) ways to take advantage of frenzy

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Seasonal festivities are strong tools in the hands of...

Four (4) strategies for managing growth in mature markets

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Promote. Advertise. Push more. Sell more. Do more. All...

Planning for 2026? Three (3) strategy trends to incorporate into planning

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The year 2025 is wrapping up. In less than...

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