Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria and DriveMe Mobility have announced a ₦25 billion strategic...

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....

Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....

Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

Running an organisation comprising intelligent people with a ‘Big...

US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

The ongoing US-Iran conflict isn’t just affecting the Middle...

Financing

Entrepreneurs

Most Popular

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old...

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria...

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence....

General News

NBS report: e-commerce, bakery, personal care, telecom are the growth area for interested investors and entrepreneurs

Going by the latest Nigerian General Household Survey (GHS)...

Check if your career is being endangered by disruptive tech and machines

The global job landscape will be transformed by the...

LBS outlook for 2020: Convenience to drive demand, Squeezed consumer income will negatively impact purchase spend

The Lagos Business School (LBS) economic outlook for 2020...

Want to ‘crowdfund’? Check new SEC guidelines for advantage

In an economy where most business still operate largely...

Innovation

Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

Lagos, Wednesday, July 1, 2026 - Hybrid Motors Nigeria...

Five (5) reasons you should adopt tech as part of your business processes

The competitive landscape is getting transformed by the day...

The two students who took on Coke and Pepsi

Students Mirco Wiegert and Lorenz Hampl had decided to...

Terawork is fast becoming a home for African freelancers – by Techcabal

In 2015, Femi Taiwo wasn’t planning to start a...

Ureka Launches Innovative App for Jobseekers, HR Experts

Ureka Technologies, a Lagos based start-up, has announced the...

Strategy

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the...

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence....

Workshop

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face...

Outspan promotes sustainable dairy farming practices to mark World Milk Day

Kano, June 2, 2023To commemorate this year’s World Milk...

N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

The 14.3 million Lagos residents spend N8 billion on...

Rotary club hosts economic and community development seminar, set to boost agribusiness

The Rotary Club of Ikeja-Alausa, One of the newly...

Nigeria at 60: OSUN varsity seeks solution to leadership challenge

-Senate spokesperson Admits Process of leadership in Nigeria is...

Latest Articles

How brand image is toppling product features as driver of consumers’ choices

The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...

The 10 industries in sharp decline this 2020 – IBIS World

Based on experts’ analyses of data taken from over 70 global industries, it is apparent there are industries that will require players to double...

Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap

Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...

60% of people now discover favourite brands online – Google survey

A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...

Everyone ‘ll need digital skills to hold on to jobs – Brad Smith, President, Microsoft

With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...

Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...

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