Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...
The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...
Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...
Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...