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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or Market Square – you can...
Strategy

Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
Entrepreneurs

Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....
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Moniepoint’s CEO Seeks Prominent Role for Fintech in Credit Market

Moniepoint's Chief Executive Officer, Tosin Eniolorunda, has said it is logical that fintech service providers leverage their existing...
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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

Running an organisation comprising intelligent people with a ‘Big Boss’ approach isn’t working anymore. That 200-year-old manufacturing-derived model...
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Toyin Afilaka Toyin Afilaka -
Human behaviours are largely learned. Our values, perceptions, wants,...
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US-Iran war: why you should take an investor’s view

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Wars are brutal. The human costs have no justification....

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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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If you are an entrepreneur pressed for cash, try QuickCheck

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The QuickCheck app provides a hassle-free, quick, no collateral,...

Era of campus ‘militancy’ gone, students need to be ‘brilliant’ now to excel, Osun Assembly Chief Whip urges undergraduates

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Undergraduates in Nigeria have been urged to focus on...

Selling: How to link up with your prospects

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Managing Change: Put People ahead of Process – Adedapo Onafadeji, Managing Director, Kaizen Polymers

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Learning how to align internal processes with change prospect is key to success.

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Hybrid Motors, DriveMe Mobility Launch ₦25 Billion Electric Fleet Partnership

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Students Mirco Wiegert and Lorenz Hampl had decided to...

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Strategy

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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Flutterwave advocates stronger intra Africa trade

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Outspan promotes sustainable dairy farming practices to mark World Milk Day

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N8 billion spent on food monthly: Five (5) reasons you should go into food service in Lagos

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Latest Articles

Stanbic IBTC calls for idea-stage entrepreneurs to tap into its support network

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The Stanbic IBTC Founder Institute Lagos has made a call for intending idea-stage entrepreneurs who are interested in sharpening and growing their ideas and...

Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups

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Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...

Shoprite’s ‘Nigerexit’: Store woes predate lockdown – Nduka Orjinmo, analyst

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Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...

A 10% increase in brand conversations yields 3% sales – Twitter

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Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...

How brand image is toppling product features as driver of consumers’ choices

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The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...

The 10 industries in sharp decline this 2020 – IBIS World

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Based on experts’ analyses of data taken from over 70 global industries, it is apparent there are industries that will require players to double...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Latest 0
Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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If you are familiar with the local slang ‘Naija...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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If you have seen recent news publications about the...

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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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