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Product
Olam Agri Launches Tasty, New Crown Spaghetti Variance
Crown Flour Mill (CFM) Limited, the wheat milling and...
Strategy
Three (3) ways to create value and ensure retention – Kenny Bakare, SSA on Grassroots Empowerment, Lagos State Government
Product and service obsession can be a trap that...
Latest Articles
The path to economy recovery in post lockdown Africa isn’t same old work pattern but deployment of technology – Chen Lei, Regional Chief, Huawei
Africa will have to adopt innovative, tech-driven models of doing business and running its society if it is to see a quick economic recovery...
Manufacturers in Nigeria cry out for stimulus and moratorium
The quarterly confidence index published by the Manufacturers Association of Nigeria (MAN) revealed a slum in the sector. This is expected to form...
Co-working will provide cost advantage and community for entrepreneurs after the pandemic – Madeleine Gummer v. Mohl, CEO, Betahaus
Budding African entrepreneurs need an innovative operating model that provides the opportunity to save cost and network within a business community, in a larger...
Oil related firms to sell FX to CBN, not NNPC
International and domestic oil companies, and those providing related services, are now to sell fx to the Central Bank of Nigeria instead of the...
The post lockdown consumers: Entrepreneurs need a core-product mindset to thrive
Pushed, pressed, and presently scared, the post lockdown consumers will be more thoughtful and cautious than ever. Businesses will need a different approach to...
Don’t trust what consumers say, pay attention to unconscious reactions – Gerald Zaltman, Harvard professor
Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...