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Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...
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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...
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Three (3) ways to strategically define your business and keep being in business

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

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Four (4) ways to build a business brand that target audience can’t ignore

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Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...

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Truly, crisis births new opportunities that can be taken only by smart entrepreneurs given to innovation. A Nigerian business known as 'E Dey Shop'...

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