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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...
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Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Product innovation or renovation? Your brand need, and three (3) ways to renovate

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It is important to distinguish between brand innovation and...
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Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

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Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

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Google has provided insights into what consumers prioritize amid the global lockdown. The search engine portal believes the insights can help businesses adapt their...

Banks in 3 locked states to operate 8am to 2pm from 4th May – FG

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The National Coordinator of the Presidential Task Force on Covid-19, Dr. Sani Aliyu, said, yesterday, banks in Lagos, Ogun and the Federal Capital Territory...

Ideas need to be constantly renewed to maintain appeal – Max Mckeown, author, The Strategy Book

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Product and service ideas go through a cycle that eventually lead to a decline. To make them consistently appealing to the buying public they...

CBN warns against making local purchases in Dollars

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The Central Bank of Nigeria has warned against making local purchases in foreign currencies. It said failure by those receiving overseas remittances in Dollar...

The future of work is ‘work-from-home’ – James Gorman, CEO, Morgan Stanley

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Real estate agencies maybe the ones to lose out as COVID-19 fosters a new working model on the entire globe. Businesses are adjusting their...

Lagos loses N108.05 billion per day due to the lockdown – Experts

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The commercial hub of Nigeria, Lagos, loses billions of Naira each day it closes its stalls, malls and offices to business activities due to...
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