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Leveraging culture, subculture insights for business: Four (4) ways to tap niches
Human behaviours are largely learned. Our values, perceptions, wants,...
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US-Iran war: why you should take an investor’s view
Wars are brutal. The human costs have no justification....
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Co-working will provide cost advantage and community for entrepreneurs after the pandemic – Madeleine Gummer v. Mohl, CEO, Betahaus
Budding African entrepreneurs need an innovative operating model that provides the opportunity to save cost and network within a business community, in a larger...
Oil related firms to sell FX to CBN, not NNPC
International and domestic oil companies, and those providing related services, are now to sell fx to the Central Bank of Nigeria instead of the...
The post lockdown consumers: Entrepreneurs need a core-product mindset to thrive
Pushed, pressed, and presently scared, the post lockdown consumers will be more thoughtful and cautious than ever. Businesses will need a different approach to...
Don’t trust what consumers say, pay attention to unconscious reactions – Gerald Zaltman, Harvard professor
Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...
Businesses need an opportunity mindset to survive the post-lockdown crisis
Sales guru, Brian Tracy, said life is a continuous cycle of problems and crises but exceptional people look out for ways to provide solutions...
Five (5) traits new crop of business leaders need for big wins
Business thrives when founders understood time and season. Whatever traits helped enterprising leaders navigate the early stages of the tech-driven, military-type capitalism maybe the...