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2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or Market Square – you can...
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Circle of Competence: Three (3) Ways to Find Success, Minimise Losses

Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion....
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Nigeria: A Land of Opportunities – Barth Egbochie

Nigeria remains one of the most opportunity-rich markets in Africa. Like every economy, it presents both opportunities and challenges....
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Moniepoint’s CEO Seeks Prominent Role for Fintech in Credit Market

Moniepoint's Chief Executive Officer, Tosin Eniolorunda, has said it is logical that fintech service providers leverage their existing...
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Is ‘command and control’ at workplace dead? Three (3) ways to navigate new order

Running an organisation comprising intelligent people with a ‘Big Boss’ approach isn’t working anymore. That 200-year-old manufacturing-derived model...
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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

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Human behaviours are largely learned. Our values, perceptions, wants,...
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US-Iran war: why you should take an investor’s view

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Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

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Google has provided insights into what consumers prioritize amid the global lockdown. The search engine portal believes the insights can help businesses adapt their...
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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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Walking through most of the aisles usually separating the...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

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Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

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Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

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